Performance of Top 5 Art and Design Apps on Unified Platform in New Zealand in Q4 2021

In the fourth quarter of 2021, New Zealand's art and design app market experienced notable activity across the top five applications: Canva: Design, Art & AI Editor, Adobe Express: AI Video Design, Ripl: Social Media Marketing, Easy Fun, and GoDaddy Studio: Graphic Design. Here's a breakdown of their performance based on Sensor Tower data.

Canva: Design, Art & AI Editor saw a consistent pattern in weekly revenue, peaking at around $7.1K in the last week of November. Weekly downloads fluctuated, with a notable spike to 3.1K in early December. Weekly active users varied slightly, peaking at 24.2K in early December but ending the quarter at approximately 20.7K.

Adobe Express: AI Video Design had a mixed quarter. Weekly revenue reached its highest at $812 in mid-November. However, weekly downloads and active users saw a decline towards the end of the quarter, with downloads dropping to 158 and active users decreasing to 1.3K in the last week of December.

Ripl: Social Media Marketing experienced a significant spike in revenue, peaking at $751 in late October. Although downloads were minimal, weekly active users remained relatively stable, hovering around 130 to 190 throughout the quarter.

Easy Fun showed an interesting trend with its highest revenue of $240 in late October. Weekly downloads peaked at 1.4K in the same period but saw a sharp decline to zero in the latter part of the quarter.

GoDaddy Studio: Graphic Design had a varied performance. Weekly revenue peaked at $515 in mid-October, while downloads and active users showed modest figures, with downloads peaking at 73 in mid-October and active users reaching 203 in the same period.

For more detailed insights, visit Sensor Tower.